About Us

One small reflective flash from your child's clothing could save their life.  That's why we are so passionate about changing the way you dress your kids before sending them out the door.  Every year in the United States over 75,000 pedestrians are injured in traffic accidents because motorists failed to see them in time to react or stop.  In 2012, more than 22% of the children ages 5 to 15 who were killed in traffic crashes were pedestrians.*  A few small changes on your part can help lower this number. Our Hi-Vis Children's outerwear and accessories is a whole new take on kids' fashion.

Our philosophy is simple:  Make the world a safer place for kids.  Let them run, bike, dash, dart and move.  Get out there.  Be active.  But be visible.  Because sometimes things can change in a flash.


Better.  Brighter.  Safer.  

It's what we do.







*US Department of Transportation 
National Highway Traffic Safety Administration;
Traffic Safety Facts 2012 Data DOT HS 811 888, April 2014.